Wii Gonzalo Grijalba, Rioja, Spain

Fueled by a family legacy and a fight for a healthier future, Wii Gonzalo Grijalba, a Rioja native raised among his family's vineyards, crafts exceptional natural wines. Denied loans by bankers who deemed wine an unseizable asset (their loss!), Grijalba persevered.

This determination stemmed in part from witnessing his father's illness, caused by years of working with harsh chemicals in the vineyards. The experience not only impacted his father's health but also damaged the land itself.

 Gran Cerdo, a delicious natural Rioja made with biodynamic practices, is a testament to Grijalba's defiance. Inspired by tradition and a desire for healthy vineyards, he rejects conventional methods, restoring vitality to the land his family cultivated for generations. This dedication shines through in Gran Cerdo, offering exceptional value and a taste of pure Rioja character.

Gonzalo's story isn't just about crafting exceptional wines; it's about reclaiming a legacy and forging a path for future generations.  He understands that true wealth lies not in profits, but in the health of the land and the well-being of those who tend it.  With every bottle of Gran Cerdo, you're not just tasting the pure character of Rioja; you're tasting the fruits of resilience, dedication, and a deep love for the land.  You're supporting a vision of a healthier, more sustainable future for winemaking – and that's something truly worth raising a glass to.